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There are  several thoughts that come to mind when we think of Free.
FREE is a marketing word to attract attention, a gimmick to lure customers to buy the products.
It holds value for the conservative lot who find value for money as the primary reason to buy.
While the wealthy, traditionally rich find it a needless technique to devalue a  otherwise great product. They find it worthwhile to buy if its price is high rather than dirt cheap.

The views are several but majority still feel that good value for money, a free deal or buy one get one free are the marketing vibes that they find irresistible. Do you remember a time when you received a free favor from someone just because you were so charming. I remember a free bus ride, some free coffee, a preferential treatment - and I didn’t even have to use my charms just a smile was enough. There is some level of satisfaction derived from such an emotion such as you are worth it. Your first impressions are great and resonate well enough to get you the best from the circumstances.

As is commonly heard that nothing in life is free but there is also a converse opinion that best things in life are for free. As we go through the events of life we remember that things that we really value come for free. Some examples to illustrate this viewpoint are as follows:

the parents you are born to or
the husband you are destined to spend your life with,
the friends and close connections you make,
the memories of rolling in the sand in childhood or
the memories of that beautiful trip you made along with your cousins in the valleys of Ladhak or Pahalgam in the lap of Kashmir.
So in that sense it seems likely that the best things of life are for free. Also the things that are well earned get you some of those free thrills as an outcome. Remember that expensive but sexy dress that got you so much attention for free. Or several hours hands of time clock that gave you the well earned success and got you appreciation and made you an inspirational icon in several hundred eyes for free. So in the end we conclude that the word free is a other side of the coin for well earned. The things that are well earned get you some more valuable outcomes for free. The thing to remember however is that those you count pennies never make millions….